Going to the grocery store used to be something the family did once a week. Mom or dad would sit down at the table, plan the week, check the cupboard, and draw up lengthy list to stock the pantry and feed the masses. In today’s faster paced world with busier schedules and last-minute meal planning, shopping frequency is steadily increasing.
Shopper Frequency
AMG Grocery Marketing surveyed over 700 shoppers in the Southeast about their grocery shopping habits.
More than a third (34%) of shoppers make 2 visits a week to the store and 24% make three or more trips per week.
Having shoppers in our stores more frequently is a great opportunity for a number of reasons. First, it promotes brand loyalty. Returning to the same places multiple times a week turns happenstance into habit. If the store experience is consistently positive, then shoppers will be happy to keep coming in.
Also, repetitive visits give stores the opportunity to expose the shopper to new products, displays and offers as they return to the store on different days of the week.
Finally – what is the biggest benefit of increasing shopping frequency – increase in household spend!
Shopper Frequency
Related to weekly spend
Shopper Frequency
Related to weekly spend
As visits increase, notice how the basket size categories show steady increases in the $151-250, $251-$350 and $350+ categories.
And because the increase is so dramatic from two visits to 3 and 3 visits to 4, enticing shoppers back into the store for just one more visit per week can have dramatic effects for the store.
Effects of Increasing Store Visits:
If you’d like to learn more about our shopper survey, read our other blogs here.
AMG Grocery Marketing is a digital agency that specializes in increasing traffic and driving measurable impact for our clients. We help our clients understand their markets and enact strategies custom fit to each location. We’d love to work with you too.
If you’d like to learn more about how our digital strategies can help you drive traffic and increase sales, please contact us today.
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